Newport Cigarettes, one of the most popular cigarette brands worldwide, made public their intention of following the marijuana trend and begin producing marijuana cigarettes. They will be found under the name ‘Newport Nirvana,’ available for sale in the state of Colorado and the state of Washington, through marijuana-licensed stores.
Reynolds American Inc. Chief Marketing Executive Lawrence Harrison, told in an interview that the company has been delighted on the initiative of marketing cannabis. After the recent legalization in Colorado and Washington, the company came to a decision to take part in the cannabis marketplace.
Harrison explains that they have obtained thousands of acres of land to grow natural hemp. The tobacco business has actually arranged a distribution process across North and South American territories, in order to simplify the supply lines.
At this time, only tobacco products are prohibited in advertisements and promotions in the United States. Therefore, the business likewise has set aside an enormous $7 billion advertising budget plan to market the new ‘Newport Nirvana’ brand. Currently, they are negotiating with chief networks and publishers. Their purpose is to start marketing the product to customers in the second half of 2017.
The company has also started advertising the new brand idea in magazines and billboards. They can be seen in Colorado and Washington.
Harrison adds that the company will start airing commercials with the support of celebrities such as Snoop Dog, Seth Rogan and Bill Maher, around January next year.
Since marijuana is legal only in Colorado and Washington, the advertisements will be aired only in these areas.